Content strategy

Content is the stuff that actually gets users to visit. For products, services and applications the copy needs to be consistent and fit for purpose.

For websites, content is the stuff that actually gets users to visit. For products, services and applications the copy needs to be consistent and fit for purpose.

Ordinarily, I’d recommend that a content strategy and the resulting copy is left to the professionals.

Good copywriters and strategists add a huge amount of value to any project. However, when content strategists aren’t available, it often falls to the UX designer to complete the copy requirements.

EXAMPLE:

This example was taken from an Intranet re-design built on SharePoint. The intention of this template and guidance document was to assist in the page content structure for the site. In this instance, product managers and and intranet team stakeholders used the template for primary pages. The completed templates were then distributed to teams who could then incorporate their own content and follow the guidance provided.

Content strategies often fall out of content audits but the planning of a solid content strategy is very important and needs to be considered early in the project.