Ideation

Through the generation of multiple design concepts, ideas can be validated against the project, business or user requirements.

Ideation workshops typically involve gathering the data from the research inputs in order to understand the findings and extrapolate into high-level design requirements.

From these requirements design concepts can be created. Ideation workshops can also be a useful milestone from which to establish the next steps of a project.

High-level navigational concepts are formed and tested through further “reverse” card sorting exercises, mock-ups or prototypes.

Design concepts are generated by way of sketching prior to any high-fidelity wireframes.

Through the generation of multiple design concepts, ideas can be validated against the project, business or user requirements.