User journeys

User Journeys help define the core path that a customer takes through a an experience in order to define the flow of features, pages and user interactions.

User Journeys help define the core path that a customer takes through a an experience.

User Journeys help define the site map and overall structure and flow of pages and user interactions.

Swimlanes can also be used to illustrate the changes to a customer’s flow through a site via different user profiles, permission level or status.

EXAMPLES:

Here are a couple examples of typical User Journey deliverables. The lower example demonstrates user entitlements to certain site features by way of a swim lane diagram.