UX evangelism

Evangelising UX and managing the expectations of stakeholders.

Over recent years, evangelising UX to product teams and stakeholders has become an increasingly important and more frequent part of my daily work.

Without exception, the teams I meet strive for a “great user experience”. However, it’s common amongst teams and business units for the definition and goals of UX to be muddled. Also, expectations around a UX project’s execution using a robust research and design methods are often mixed.

By simply explaining core research and design principles and providing a clear understanding of where these fit into a SDLC helps set the scene. The sooner in an engagement that this can be achieved, the better and more focused the end result.

EXAMPLE:

The examples on this page are taken from several different slide decks that I produced for Deutsche Bank.

I provided regular overviews and updates to teams as to how UX fits into Agile and Lean approaches and the product development lifecycle.